Last updated: 18 August 2026
Beautiful Foods Ltd, trading as Tabitha’s Chin Chin (“Tabitha’s”, “we”, “us” or
“our”), respects your privacy and is committed to protecting your personal
information.
This Privacy Policy explains how we collect, use, store and share personal
information when you visit or use our website, purchase our products, join our
Crunch Club, contact us or otherwise interact with us.
We are registered in England and Wales under company number 04299988.
Registered/business
address:
37 Neville Rd
Croydon
CR0 2DS
United Kingdom
Email: info@beautifulfoods.co.uk
Telephone: 020 8683 0512
1. Information We Collect
Depending on how you interact with our website, we may collect:
- Your name;
- Email address;
- Telephone number;
- Billing address;
- Delivery address;
- Order and purchase
information; - Information relating to returns,
refunds and customer service enquiries; - Information you provide when
contacting us; - Information you provide when
joining the Tabitha’s Crunch Club; - Marketing preferences and
subscription information; - Information about how you
use our website, including pages visited, interactions and device
information; - IP address, browser type and
similar technical information; and - Cookie and similar tracking
information where you have provided the required consent.
We do not normally receive or store your full payment card details. Payments are processed through the payment providers made available through our Shopify store.
2. How We Use Your Personal Information
We may use your personal information to:
- Process and fulfil your
orders; - Arrange delivery of your
purchases; - Process payments, refunds
and returns; - Communicate with you about
your orders; - Provide customer service;
- Respond to enquiries;
- Manage your relationship
with us; - Maintain appropriate
business and transaction records; - Prevent fraud, misuse and
security incidents; - Operate, maintain and
improve our website; - Understand how customers use
our website; - analyse website performance;
- improve our products and
services; - Send marketing
communications where permitted; - Manage Tabitha’s Crunch
Club; - Measure the effectiveness of
advertising and marketing, where you have given the required consent; - Comply with legal and
regulatory obligations; and - Establish, exercise or
defend legal claims where necessary.
3. Our Lawful Bases for Processing
Under UK data protection law, we need a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on the following lawful bases:
Contract
We process information where it is necessary to take steps at your request before entering into a contract with you or to fulfil our contract with you, such as processing and delivering an order.
Legal obligation
We may process information where necessary to comply with legal obligations, including accounting, tax, consumer protection and other legal requirements.
Legitimate interests
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
This may include operating and improving our website, maintaining business records, protecting our website against fraud and misuse, managing customer relationships and defending legal claims.
Consent
Where consent is required, we will ask for your consent before processing your
information for that purpose.
This may include certain marketing communications and the use of non-essential cookies or similar tracking technologies.
Where processing is based on consent, you may withdraw your consent at any time.
The ICO requires organizations to identify and document the appropriate lawful basis for each processing purpose. (ICO)
4. Tabitha’s Crunch Club and Email Marketing
If you choose to join the Tabitha’s Crunch Club, we may use your email address to send newsletters, product news, offers, promotions and other marketing communications relating to Tabitha’s Chin Chin and Beautiful Foods.
We use Klaviyo to manage our email marketing and customer communications.
Where consent is required for electronic marketing, we will only send marketing
communications where we have the appropriate consent or another lawful basis permitted by applicable law.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails or by contacting us at info@beautifulfoods.co.uk.
Unsubscribing from marketing communications will not affect essential communications relating to an order you have placed.
Marketing consent should be freely given, specific and based on a clear affirmative action where consent is required. (ICO)
5. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for the operation of our website, including
shopping basket, checkout, security and essential website functions.
Where required by law, we will ask for your consent before using non-essential cookies or similar technologies, including certain analytics and advertising technologies.
These may include:
- Google Analytics;
- Meta Pixel; and
- TikTok Pixel.
You can accept or reject optional cookies through our cookie-consent mechanism and change your preferences later.
Please see our Cookie Policy for further information.
The ICO states that non-essential cookies and similar technologies should not be activated before the required consent has been obtained. (ICO)
6. Third-Party Service Providers
We use trusted third-party service providers to operate our website and business.
These may include:
- Shopify, which provides our
e-commerce platform; - Payment service providers,
which process payments; - Delivery and courier
providers, which deliver orders; - Klaviyo, which provides email
marketing and customer communication services; - Google Analytics, which helps us understand
website usage; - Meta, including Meta Pixel, for
advertising measurement and related services where consent has been provided; - TikTok, including TikTok Pixel,
for advertising measurement and related services where consent has been provided; and - website, technology,
security and professional service providers where necessary.
We only share personal information with third parties where necessary for the relevant service, where you have provided consent where required, or where another lawful basis permits us to do so.
7. International Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is protected in accordance with applicable UK data protection law.
For example, Klaviyo states that it uses recognised transfer mechanisms, including the UK Extension to the EU-US Data Privacy Framework where applicable and Standard Contractual Clauses where required. (Klaviyo)
8. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
The length of time will depend on the type of information and why we need it.
We may retain information for longer where necessary to:
- Comply with legal,
accounting or tax obligations; - Maintain appropriate
transaction records; - Deal with complaints or
disputes; - Establish, exercise or
defend legal claims; or - Prevent fraud or misuse.
Marketing information will not be retained indefinitely where it is no longer reasonably required for marketing purposes.
9. Security
We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
If we become aware of a personal data breach, we will assess and manage it in
accordance with applicable data protection requirements.
10. Your Data Protection Rights
Depending on the circumstances, you may have rights under UK data protection law,
including:
- The right to request access
to your personal information; - The right to have inaccurate
information corrected; - The right to request
deletion of your information in certain circumstances; - The right to request
restriction of processing in certain circumstances; - The right to object to
certain processing, including direct marketing; - The right to data
portability in certain circumstances; and - The right to withdraw
consent where processing is based on consent.
You can exercise your rights by contacting:
info@beautifulfoods.co.uk
We may need to verify your identity before completing certain requests.
11. Complaints
If you have concerns about how we use your personal information, please contact us
first at: info@beautifulfoods.co.uk
You also have the right to complain to the Information Commissioner’s Office (ICO)
if you believe your personal information has been handled unlawfully.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be published on our website, together with the date it was last updated.
13. Contact Us
Beautiful Foods Ltd trading as Tabitha’s Chin Chin
Company number: 04299988
37
Neville Rd
Croydon
CR0 2DS
United Kingdom
Email: info@beautifulfoods.co.uk
Telephone:
020 8683 0512